Carbon credit buyers seek nature-based credits that deliver credible climate action alongside biodiversity and community benefits. Yet conservation and restoration projects offer different outcomes, timelines, risk profiles, and claims. Restoration can generate visible change and carbon removals, while conservation protects existing carbon stocks and ecosystems before they are lost. How do buyers compare these approaches and what ultimately drives their investment decisions?

This webinar brings together two market leaders to explore a critical question: Are buyers directing finance toward the interventions with the greatest long-term impact, or toward those that are easiest to quantify, communicate, and justify? Drawing on experience in carbon markets, project finance, and nature-based investment, speakers will discuss how buyers assess conservation, restoration, and combined approaches.
The conversation will explore carbon removals and avoided emissions, additionality, permanence, delivery timelines, ecological integrity, community benefits, pricing, reputational risk, and the role of forward purchasing and long-term commitments.Participants will gain practical insights into:

- How buyer preferences and other criteria influence demand for conservation and restoration credits
- How buyers compare avoided emissions, carbon removals, and wider biodiversity and community outcomes
- What makes conservation credible, valuable, and attractive to buyers
- What buyers expect from restoration projects, and how they assess delivery and ecological risks
- How pricing, claims, risk tolerance, and crediting timelines affect purchasing decisions
- How buyers and investors can support project approaches that reflect ecological needs rather than marketability alone